Your consumer is scrolling through Instagram Stories, they see a picture of your yummy food & quickly think "wow, that looks so good, I wish I could just press a button and eat this right away". In a pre-COVID world, that would be an impossible wish. Today? Instagram is making it happen! Restaurants, bakery shops, and any other food-related business can now add an "order now" button to their Instagram Stories posts, allowing customers to instantly order food from you, straight from the Instagram app. And here's the best part about it: it's commission-free; meaning Instagram does not take a cut out of the sale! This new feature is meant to drive more sales for small business owners who were affected by the COVID-19 global pandemic. This is one of the many updates Instagram is adding to their app, in order to aid businesses who are now relying on the platform to make a living!