Why & When Did Facebook Buy Instagram? • Social Media Marketing History

Just over eight years ago, on April 9th of 2012, Facebook announced its largest new business acquisition: the $1 billion cash and stock purchase of a photo-sharing app called Instagram. At the time of the acquisition, Instagram was close to 50 million users and zero revenue. Although the Instagram we know and love today is wildly popular and seems like a genius move on behalf of billionaire Facebook founder Mark Zuckerburg, the $1 billion purchase of Instagram was at twice the valuation that professional venture investors were putting on it, which many were questioning. So, what about Instagram made it worth its $1 billion acquisition by Facebook? Why did Facebook ultimately decide to buy Instagram? Let’s take a look...

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