30 Quote Ideas For Your Next Motivational Monday Social Media Post | Content Strategy For Businesses

Regardless of what kind of business or blog you own, creating "casual content" on social media should be just as important as creating informative content. In order to sell a service or a product to your social media followers, you should focus on "connecting" rather than "selling". This may sound like a funky strategy since we all know every small business owner is active on social media with the hopes of making a sale, but the reality is: most consumers buy due to an emotion rather than a need.